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BE ON Primavera Verão 24
Com BE ON, realça-se as inúmeras nuances do mundo Benetton, centrando os holofotes numa marca que desde 1965 definiu um conceito de tempo e moda que se projeta no futuro, mas que gira em torno de suas raízes - cor, malhas, identidade e cosmopolitismo. Quinta-feira, 21 de setembro, durante a Milan Fashion Week, Andrea Incontri apresentou a coleção SS24, com um desfile de moda no Museo della Permanente, transformado para a ocasião numa ágora policromática. As cores vitamínicas e frescas de peças de roupa e acessórios invadiram o espaço, desde o carpete, passando pelas poltronas até às paredes, tornando-se um campo de onde emergem flores e frutas gigantes - ao mesmo tempo estampadas em polos, jersey, denim ou intársias nas peças de malha. Uma passarela com modelos - incluindo crianças - que representam identidades reais. Marjan, Sakua e Cato. Litza com Luna e Alejandro. Virgile com Leandro, Mario e Noa, Charlene e Josy, Ursula e Aaron. Mães, pais, filhos, casais de hoje, núcleos multiétnicos e multigeracionais, para sublinhar a beleza democrática da Benetton e a busca pela sensibilidade humana. O intercâmbio entre gerações é o verdadeiro manifesto deste desfile, numa sucessão de rostos marcados e expressões mais jovens, onde a beleza reside na singularidade de cada um. Uma passagem de testemunhos e sentimentos que, como num relógio antigo, só funciona se todas as engrenagens funcionarem em sinergia. Assista ao vídeo do show e descubra os principais looks da nova coleção desenhada por Andrea Incontri.
ON THE CATWALK, UNIQUE IDENTITIES
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